Power Changer – AEF | Australian Energy Foundation

Power Changer

AEF worked with electricity distributor Jemena on a pilot demand management program called Power Changer.

Power Changer, in partnership with the Victorian Government, was a demand response trial, providing incentives to energy users to reduce their electricity consumption during peak times on very hot days. The trial was an innovative, technology-led, community program enabling customers to cut their bills, reduce energy and ease demand on the grid.

AEF’s role

AEF used its community engagement experience to support Jemena by recruiting households to take part in this exciting trial.

More than 600 customers in the Jemena Electricity Network areas of Alphington, Craigieburn, Eaglemont, Ivanhoe and Ivanhoe East registered for the four month trial which ran from December 2017 to March 2018.


Utilising smart meter technology and mobile apps, Jemena provided participants with energy saving tips, challenging them to reduce their electricity usage.

Participants in the Community program areas of Alphington, Eaglemont, Ivanhoe and Ivanhoe East donated their challenge points to local groups and schools. Participants in Craigieburn took part in the Rewards program and redeemed their points for gift cards for their own personal use.

Early indications are that Power Changers participants were successful in reducing their energy consumption, cutting bills and reducing demand on the network